In: Consumer Insights

Blog Header - Know Your Customer
Do You Know Your Customers’ “Why?” You Should
August 26, 2018

I remember when my kids were younger, they went through the “why?” phase. Days were filled with “why?” this and “why?”…

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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

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Resonate Introduction Video
February 10, 2018

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and…

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Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

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Unlocking Customer Why
Unlocking the Elusive Consumer WHY
January 10, 2018

A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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