In: Brand

Loyalty Lovers Blog Header
Today’s Loyal Consumer
September 17, 2018

Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number…

Read More
Blog Header - Know Your Customer
Do You Know Your Customers’ “Why?” You Should
August 26, 2018

I remember when my kids were younger, they went through the “why?” phase. Days were filled with “why?” this and “why?”…

Read More
Bank Switchers Header Image
Infographic: Who’s Switching Banks and Why
August 13, 2018

Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with…

Read More
2018-Q3-FACEBOOK PARTNER VIDEOS-lisa-blog-2560x1440
Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…

Read More
Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

Read More
Resonate Introduction Video
February 10, 2018

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and…

Read More
PatriotsVsEaglesFans
Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

Read More
Unlocking Customer Why
Unlocking the Elusive Consumer WHY
January 10, 2018

A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers…

Read More
Marketing Leaders Customer Strategies Are Failing
Webinar: Marketing Leaders’ Customer Strategies are Failing
January 4, 2018

Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer…

Read More
2017 Holiday Shopper Header
Unwrapping the 2017 Holiday Shopper
November 21, 2017

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their…

Read More