In: Blog

Loyalty Lovers Blog Header
Today’s Loyal Consumer
September 17, 2018

Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number…

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Do You Know Your Customers’ “Why?” You Should
August 26, 2018

I remember when my kids were younger, they went through the “why?” phase. Days were filled with “why?” this and “why?”…

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Infographic: Who’s Switching Banks and Why
August 13, 2018

Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with…

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Agency Uprising Challenge Convention
Have a Plan for Adding New Services? We’ve Got One For You
July 26, 2018

There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an…

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CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

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Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…

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Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018

It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…

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AZ Media Bubble
We tracked a dramatic shift in voter patterns in AZ-08. How secure is your district?
May 29, 2018

In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by…

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