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Today’s Loyal Consumer
September 17, 2018

Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number…

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Do You Know Your Customers’ “Why?” You Should
August 26, 2018

I remember when my kids were younger, they went through the “why?” phase. Days were filled with “why?” this and “why?”…

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Resonate Releases Consumer Banking Insights Report
August 24, 2018

New Competitors, New Technology Among Challenges Facing Financial Services Marketers RESTON, Va., Aug. 23, 2018 (GLOBE NEWSWIRE) — Resonate, the leading…

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Infographic: Who’s Switching Banks and Why
August 13, 2018

Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with…

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Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos
August 3, 2018

Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization,…

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Have a Plan for Adding New Services? We’ve Got One For You
July 26, 2018

There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an…

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CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

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Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…

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Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

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The Culture of Resonate: Driving Innovation and Recognition
June 26, 2018

Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It…

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