Email Marketing (ESP)

Understand your subscribers. Increase engagement. Lower unsubscribe rates. Find new subscribers.

Get a more complete view of your email subscribers and — more out of your email marketing investment. Combining our first-party data with your email data helps you better understand your subscribers, activate with personalized messaging and identify new potential subscribers.

(ESP) Email Marketing Diagram email integration infographic

Why use our Email Integration?

  • Get insights on your subscribers — the specific attributes of who is joining your list, opening emails and unsubscribing
  • Increase engagement and reduce unsubscribe rates by activating with personalized messaging based on what’s most relevant to your subscribers
  • Build audiences based on engagement, spend, tenure and other criteria. and target people like them via other digital channels — including display, video and social

How does Email Integration work?

Step 1

We provide you with tags to place on your subscription page and emails.

Step 2

As subscribers join or leave the list, or open an email, the pixel fires, allowing us to match our data with yours.

Step 3

We provide insights on your subscribers via insights in our platform and via standard file transfer.

Who does Email Integration work with?

Exact Target Logo
Responsys Oracle Logo
Silver Pop Logo by IBM

and virtually any other Email Service Provider.

Have Questions?

We’d love to help. Our experts are here to answer any questions you may have. Simply fill out the form or give us a call.